Umeshu, an ancient fruit wine from Japan, attracts foreigners under the name of “UMESHU” and is attracting attention from all over the world. The appeal of Umeshu is not only its taste and aroma, but it can also be easily made at home using seasonal japanese apricots. An increasing number of foreigners living in Japan not only love Umeshu, but also make and enjoy Umeshu themselves.
The appeal of Umeshu has been communicated overseas by Umeshu makers and foreign fans, and it has captured the hearts of people around the world.
Umeshu is a traditional Japanese fruit wine. Umeshu was established in the middle of the Edo period. Plum and plum wine will increase in Japan in four seasons. Although it is sometimes called “plum wine” by foreigners, plum is a different kind of plum or apricot.
It doesn't ferment like wine. Therefore, it's often called “UMESHU” as it is even overseas.
It may be surprising for the Japanese, but plum wine is very popular with foreigners. According to one survey result, Umeshu is the second most popular beverage souvenir selected by foreign tourists in Japan (1st is sake and 3rd is Shochu). Considering that the percentage of plum wine is said to be around 10%, you can see how Umeshu is highly appreciated by foreigners.
For this reason, Choya is also synonymous with plum wine overseas. The popularity of umeshu overseas is supported by the corporate efforts of brewers and word-of-mouth information from core foreign fans.
Umeshu is highly praised by foreigners as one of the most delicious sakes in the world. Umeshu has a higher reputation overseas than in Japan. Overseas, you can't get Oume and shochu like in Japan, but there are still many people who want to try making umeshu that they long for. We would like to reexamine the appeal of Umeshu created by the Japanese climate and culture.
※1…Oume is Blue and hard japanese apricot fruit that does not ripen yet. Also called Miume. Japanese apricots smell very good, but they are poisonous and should never be eaten raw. Eat Umeboshi, Umeshu, and Ume juice.
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